From First Gift to Lasting Legacy
We transform broken giving pathways into donor journeys that last a lifetime.
The problem
Effective non-profits integrate their entire organization — their fundraising philosophy plus their systems and processes — with the needs of donors as they journey through the donor pipeline.
When that “donor pipeline” is broken it does not reflect the desired giving pathway of the donor.
The result: the donor is let down, feels used, and gives less or goes away.
The potential
The fact is that the organization, its structure, its systems and processes, its philosophy of fundraising, its way of doing things is what determines whether a healthy context for its donors is in place. And when donors have a healthy home, they are happier, respected, give more and stay longer.
A donor who feels they are a true partner with the organization they give to will be happier, respected, give more, and stay longer.
